Feb 7 2018 18:00
If you're not perceived as being credible by your target market, no amount of marketing or advertising is going to work. Fact.
But how do you actively build your brands' credibility without it costing you a motza? And how do you know what your users need to see to feel comfortable buying from you?
Digital communications consultant, Aisha aka Skippy (yes... like the kangaroo, yes... she's Australian, no... it's not offensive) will be joining us to break credibility down for us and help us eat the metaphorical elephant. She'll tackle questions like:
How do I tell what my website users are thinking? What types of credibility are there? How do I know what to write or put on my website to make people want my stuff?
She'll make it simple and fun, with lots of practical tools and tips you can try out straight away. She'll even provide a checklist you can use to score how you're currently doing and then take home with you to work on after the Meetup.
Skippy has been working in digital marketing for over five years, coming into it from a more traditional PR and comms background. Over the years she's helped companies of all sizes enhance their brand reputations, and communicate more effectively; from small two-man bands to global corporates including Visa. She's spoken at multiple conferences and events in both Aus and the UK, including One World Summit (Melbourne), brightonSEO, and Digital Olympus.
She's now left the digital and creative agency lifestyle to set up her own business where she consults for both agencies and brands.