Digital Marketing - Growth Workshop

This workshop will support you in developing a digital marketing strategy to your business
Workshop
Course
Information Session
Networking
Tuesday, July 10, 2018 -
09:00 to 13:30
Grant Thornton, 3140 Rowan Place, John Smith Drive, Oxford, OX4 2WB - 3140 Rowan Place - John Smith Drive - OX4 2WB Oxford - United Kingdom

10 July 09.00

This workshop will support you in developing a digital marketing strategy to your business. This workshop is designed for businesses who have been trading for at least 12 months.

Learning Outcomes:
- A knowledge of the 4 pillars of Digital Marketing and why these are important
- A practical knowledge of what your website must do generate business and creating web pages that can deliver that
- A good understanding of how to evaluate your desired online customer journey

Topics covered are:

  • The 4 pillars of Digital Marketing – Content Marketing, SEO, Social Media & Analytics
  • Target outputs around your digital activity: Website & Social Gathering data and using ‘squeeze pages’
  • Using analytics and reporting on what is important to business generation
  • The SOSTAC Approach: Creating a strategy for digital marketing success Personal action plan completion